Nissan 360

Nissan 360 is part press briefing center, part concept car show room and part test track.   Every three to four years Nissan brings the worldwide auto press together in one location over the course of three weeks to experience the depth of the Nissan family of brands.  

NYXdesign worked closely with our Client, AMCI, over the span of 18 months to develop the ways in which lighting could help to elevate the experience.   Their first mandate was clear.  Even in broad daylight the cars had to shine and stand out.  Next the briefing theater had to be a flexible environment that could support car reveals as well as more subdued executive conversations. 

Nissan 360: B-Roll

In addition to all of the daytime events NYXdesign was also asked to light each of the three evening events.   The first was an evening celebrating the heritage of the Nissan brand, the second night was a elegant sit down dinner and the third night of each wave was a beach party on the pacific. 

Electric Holiday

We just helped to launch the Electric Holiday windows for Barney's New York. We were thrilled to be asked to design the windows by our long time client Disney. It was an exciting night celebrating the windows and the kickoff of the partnership between the two companies.

It was a rare opportunity to be asked by both Disney and Barneys to create the environment within the windows.  True to the Barneys style they wanted truly outside the box and surprising in terms of a holiday display.  The approach was to create a video sculptural environment as a canvas.  Disney created a special moving short that blended the two worlds of both brand and then we in turn created additional animation and lighting that surrounded and supported the Disney centerpiece.  

We worked incredible closely with the folks at d3 all throughout the design process.  They supported us and Disney in the most fantastic fashion.   They put together video below that documents wonderfully the design and creation process.  

Xbox E3 2012

This year's E3 show marked 7th year in which we designed multiple projects for Xbox.  We worked for our long time client, ZEDink, as always their great creative direction gave us wonderful opportunities.  Zedink asked us to design the Media Briefing, the Showcase event and evening social event for Halo 4.

Walk out

Dance Central 3

Dance Central 3 - Usher

Call of Duty

Splinter Cell

This year's Media Briefing, which was aired live on Spike TV, had many highlights starting with a live performance from Usher.   Usher performed his new single synchronized to gameplay from Dance Central 3.  His performance added a whole new layer to our design approach this year.  The whole creative team wanted to create surprise associated with his performance.  We did achieve this by crafting his reveal behind one of offstage LED screens.  Because we were working with Winvision 9mm we had the flexibility to remove the backing from just that one screen.  This allowed us to create a transparent effect only on that one screen.   We then added a winch system for the reveal to precisely fly out the screen.  With a little additional lighting upstage we ended up creating an unexpected and layered entrance for the performance.

Another highlight was the show open, which was a new live action trailer for Halo 4 that we were asked to create an total environmental design which needed to encompass the whole arena.  The show also featured new announcements from Nike, the Smart Glass interface from Xbox, a South Park game and then the show closed with a massive Call of Duty demo.

One of the major creative directions from ZEDink Creative Directors Julia Zarro and Erin Hearn was that the entire event needed be more immersive, with the show all around the audience rather than just down at one end of the arena.  To achieve this we used the in-house LED fascia as an image surface, and created circular lighting pods throughout the house which served as visual chandelier elements that could become anything from a red scan for Halo to Dance Central animated dance floor lights on steroids.

All in all, we were thrilled to be a part of the design team and are so proud that the collaborative effort resulted in such a successful show.

Windows Phone Night Market

Manny just got back from New York where he helped to launch the Windows Phone Night Market tour.   Our work was an enviromental lighting design for the tour that is traveling to 5 cities over the next 6 weeks.   the visual design is based around the concept of a night market and guests at the event are able to experience the new phone and enjoy a concert by a different alternative rock band in each city.  

There are very few theatical fixtures in the design.  Instead we tried to used unique practical fixtures in each specifc area so that each of the activities had it's own personality.

Enviromental projection played a big role in the look of the event.  We used both 4K projectors on scrim and on the natural wall of each venue.  We used 7mm LED wall behind the band stage.

The team was lead by ZEDink, a long time client of NYXdesign.  

Pirates of the Caribbean IV Premieres at Disneyland

Brian and Manny were on hand to help Walt Disney Studios launch Pirates IV at Disneyland.  Kermit hosted the black carpet for E! and we had his back making sure he looked fabulous on camera.  Manny, as he has for the other three films, lit all of Town Square and Main street for broadcast.  Brian, also as he has for the other three films, lit the theater, band and cast presentation.

The press on the 800' long Black Carpet was lit for broadcast.  We also lit all of Town Square and Main Street to create a backdrop of lit by the setting sun.  By arraying fixtures on the the roof tops, we were able to maintain a consistant broadcast lighting condition throughout the 2 hours the press were conducting interviews.

In the theater, which was built over the river, Brian helped to completely transform Tom Sawyer's island lighting up the stage and waterfalls to take on the flavor of the film.

He also lit up the night sky with search lights to frame the theater.  

All in all it was an event on a scale that only Disney could pull off.

Stage Directions Magazine features NYXdesign

We had the good fortune to be featured in the March issue of Stage Directions magazine.  We chatted about our design approach and how we collaborate together.