The Windows Phone Night Market was a five city tour focused on introducing influencers to the new Windows Phone in the late fall of 2011. The design centered around the concept of a night market and locations were chosen to have an inner city loft/warehouse feel. Our client, ZedInk, lead a creative approach that used old and found objects to reinforce the Night Market feel. We then lit the event using practical lighting wherever possible. We also sought out antique theatrical lighting fixtures to reinforce the idea of a thrown together evening event where all of the various booths were put together with whatever material they could find.
In each city a different indie rock band performed on a stage branded with a large LED.
Through out the space environmental projection was used to create mood and atmosphere.
Key Project Information
Client Zed Ink
Location New York, NY
Lighting Design Principal
Event Lighting Design, Concert Lighting Design, Projection Design, Installation Oversight and Implementation.