The latest news from NYXdesign.  A design partnership between Abigail Rosen Holmes, Brian Gale and Emanuel Treeson

High Roller Entertainment Wheel opens over Las Vegas

Caesars Entertainment has recently opened the High Roller observation wheel at The LINQ in Las Vegas.  Designed by The Hettema Group and THG of Nevada, LLC., it is the world’s tallest observation wheel. Principal Abigail Rosen Holmes designed lighting for the wheel’s exterior. 

The design for the exterior lighting of the High Roller showcases  the modern, streamlined design of the wheel, with a kinetic display which can be seen across the valley.   Abbey worked with senior designer Emanuel Treeson, in specifying the 2,000 LED system.

NYXdesign is excited and proud to have had the opportunity to play a role in bringing this amazing structure to the Vegas skyline. 

CFDA/Vogue Fashion Fund 10th Anniversary

Working for producer Original Media, Abbey was excited for the opportunity to work with director Sharif Hamza on the filming of three music video for Vogue, as a part of their CFDA/Vogue Fashion Fund 10th Anniversary Special

The three videos feature the artists Tori Kelly, MR MR and Aluna George, wearing the fashions of former CFDA Awards winners Rag and Bone, Band of Outsiders, and Alexander Wang.

Nissan 360

Nissan 360 is part press briefing center, part concept car show room and part test track.   Every three to four years Nissan brings the worldwide auto press together in one location over the course of three weeks to experience the depth of the Nissan family of brands.  


NYXdesign worked closely with our Client, AMCI, over the span of 18 months to develop the ways in which lighting could help to elevate the experience.   Their first mandate was clear.  Even in broad daylight the cars had to shine and stand out.  Next the briefing theater had to be a flexible environment that could support car reveals as well as more subdued executive conversations. 

In addition to all of the daytime events NYXdesign was also asked to light each of the three evening events.   The first was an evening celebrating the heritage of the Nissan brand, the second night was a elegant sit down dinner and the third night of each wave was a beach party on the pacific. 

Electric Holiday

We just helped to launch the Electric Holiday windows for Barney's New York. We were thrilled to be asked to design the windows by our long time client Disney. It was an exciting night celebrating the windows and the kickoff of the partnership between the two companies.

It was a rare opportunity to be asked by both Disney and Barneys to create the environment within the windows.  True to the Barneys style they wanted truly outside the box and surprising in terms of a holiday display.  The approach was to create a video sculptural environment as a canvas.  Disney created a special moving short that blended the two worlds of both brand and then we in turn created additional animation and lighting that surrounded and supported the Disney centerpiece.  

We worked incredible closely with the folks at d3 all throughout the design process.  They supported us and Disney in the most fantastic fashion.   They put together video below that documents wonderfully the design and creation process.  

Xbox E3 2012

This year's E3 show marked 7th year in which we designed multiple projects for Xbox.  We worked for our long time client, ZEDink, as always their great creative direction gave us wonderful opportunities.  Zedink asked us to design the Media Briefing, the Showcase event and evening social event for Halo 4.

This year's Media Briefing, which was aired live on Spike TV, had many highlights starting with a live performance from Usher.   Usher performed his new single synchronized to gameplay from Dance Central 3.  His performance added a whole new layer to our design approach this year.  The whole creative team wanted to create surprise associated with his performance.  We did achieve this by crafting his reveal behind one of offstage LED screens.  Because we were working with Winvision 9mm we had the flexibility to remove the backing from just that one screen.  This allowed us to create a transparent effect only on that one screen.   We then added a winch system for the reveal to precisely fly out the screen.  With a little additional lighting upstage we ended up creating an unexpected and layered entrance for the performance.

Another highlight was the show open, which was a new live action trailer for Halo 4 that we were asked to create an total environmental design which needed to encompass the whole arena.  The show also featured new announcements from Nike, the Smart Glass interface from Xbox, a South Park game and then the show closed with a massive Call of Duty demo.

One of the major creative directions from ZEDink Creative Directors Julia Zarro and Erin Hearn was that the entire event needed be more immersive, with the show all around the audience rather than just down at one end of the arena.  To achieve this we used the in-house LED fascia as an image surface, and created circular lighting pods throughout the house which served as visual chandelier elements that could become anything from a red scan for Halo to Dance Central animated dance floor lights on steroids.

All in all, we were thrilled to be a part of the design team and are so proud that the collaborative effort resulted in such a successful show.